So much information out there and so many tools!

Virtual Business ServicesPursuit of Happiness

As I’ve been contemplating kicking off this new Virtual Services Business, I have really been searching for the right tools to get my business moving in the right direction.  There are so many great sites and amazing tools for small business owners to use, that it’s a bit overwhelming, to be honest!

I don’t know about you, but I love to learn.  I am currently pursuing my MBA focused in Marketing. Three more classes plus my final and this chapter of my life is history!

The light is shining brightly at the end of the tunnel!  Partly due to my classes and partly because I love to learn, I have read through numerous business websites. I’ve joined a wide variety of social media groups and quietly watched all kinds of internet marketing gurus, in an attempt to find the ONE that really clicks with me.

Small Sample of Tools and Sites I Like

From a business support perspective, I really enjoy following Biz Women Rock, The Techie Mentor, The Virtual Savvy and Click Funnels (full disclosure – the Click Funnels link is an affiliate link – but I like this product so there you go!).  There is so much utility for businesses that use Click Funnels to build their sales funnels.  Click Funnels can be used to sell products or services to include real estate or chiropractic care.  Anyway, after checking it out for weeks and reading two of Russell Brunson’s books (DotCom Secrets and Expert Secrets),  I decided to enroll in a 100-day Affiliate Boot Camp course designed to help me understand it better and to learn to help clients build profitable sales funnels for their businesses.

One of the things they covered in the course that I think is SO valuable… is the need for all businesses to develop profiles of their customers.  Businesses really need to understand their target market and how to reach them effectively.  A roller skating rink is obviously going to target many different audiences than a sports bar would want to target.  So, anyone you hire to develop your digital marketing plan should be asking you about your target audience.  Business owners can’t expect a marketer to be able to understand every industry.  A good marketer can help you refine these target audiences but if you hire a marketer, YOU (the business owner) must be prepared to provide information about who your customers are!

Here’s a link to the Free Click Funnels Affiliate Boot Camp I just started.  Nothing to buy.  You don’t have to buy a Click Funnels program, but it will likely be helpful if you plan to USE Click Funnels somewhere down the road…whether for your own business or help someone else build their sales funnels.

There are affiliate links in this post.  They help support my business while providing valuable content that you can use as well!